Thursday, May 8, 2014

Join us at Macy's Union Square May 15th: celebrate American Icons!

Vermeulen & Co. Friesian Jacket - Fall 2014 Collection
Friesian Jacket - Fall 2014 Collection
Photo by Afra Pourdad

We're excited to share a preview of our Fall 2014 Collection at Macy's Union Square next Thursday, May 15th.  This event celebrates American Icons with local fashion design, plus special treats.  
We'll be showing pieces on a live model plus selling current styles and taking orders on new styles, which are all hand made right here in the USA.

Pop in to say hi, or stay for the whole evening.
Join us for the fun!


When: Thursday May 15th, 2014 6-8pm
Where: Macy's Union Square, SF 2nd Floor


Macy's American Icons - May 15th, 6-8pm, Union Square SF 2nd Floor

Thursday, March 20, 2014

JLSF: Infinitely Chic!

Did you know the Junior League was founded in 1901, and the San Francisco branch was started in 1911? Since that time, this dedicated group of women have volunteered and raised money for numerous local charities.

Tomorrow is also their 88th annual fashion show.

Go Ladies! Vermeulen & Co. is thrilled to take part.


Wednesday, October 16, 2013

A run-through of F3: Fall Fashion Fest

F3: Fall Fashion Fest in San Francisco's Union Square just two weeks ago was a huge success!

We had a great time showcasing our Spring 2014 Collection along with fellow designers in residence at FiSF.  The Nespresso cafe is a beautiful space with full glass windows on both Grant and Geary, and sophisticated decor.  

It was fun to see the reactions of passers-by when they realized the "mannequins" in the windows at Nespresso were actually live models.  (I saw one woman even jump with surprise!)  While they stopped to have a closer look, inside Nespresso guests mingled and enjoyed a glass of champagne.

Consensus is: our sand/onyx pencil pants are hot hot hot!

Here is a run-though of the evening in photos:

Our model, Jordan, with hair and makeup by Artists Services.
Our beautiful model, Jordan, with
hair and makeup by Artists Services.
Bree and Kyra adding a final note to the styling cards.
Bree and Kyra adding a final styling note.

The 1st looks of the evening are ready for the models.
The 1st looks of the evening are ready for the models.

Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Vermeulen & Co. navy/black cowl shirt and pencil skirt.

Our gorgeous model in the Nespresso window.
Our gorgeous model in the Nespresso window.
Looks from Sarah Liller SF and Vermeulen & Co.

People stop to look at the models in the windows.
Passers-by stopped to look at the live models in the windows.


Fashion and champagne makes for a fun night!
Vermeulen & Co. ebony/dove grey ruffle shirt and
sand/onyx pencil pants,  and DDCC.


Photos by Julie Engelmann and Kelly Puleio Photography.

Tuesday, September 24, 2013

Emerging Designers in the Spotlight

A look from Vermeulen & Co.'s Spring 2014 collection was featured in the SF Chronicle Style section last week. Congrats to Bree and Kyra!
You can read the article and see a few more photos in the online version here.

Bree Hylkema is "New Talent" in the spotlight.  Photo by Sara Chieco.

Monday, September 23, 2013

Macy's Glamorama

A fun night out last Thursday with out fellow FiSF designers.
Glamorama was a great show: a preview of Spring 2014 fashion and performances by Sheryl Crow and Cirque du Soleil!
Kyra, Sarah Liller, Michelle Byrnes, Jake Wall, Diana Mitchell, and Bree Hylkema
a
t Macy's Passport Presents Glamorama at the Orpheum Theatre.
Photo by Drew Alitizer Photography

Tuesday, July 2, 2013

Swing into Summer!


Summertime, and the livin’ is easy.  At least it feels that way in our new Italian silk Swing Skirt.
Available now on our website.