Monday, July 9, 2012
Sourcing Better Fabrics
The garment district in New York is dense. There are myriad trims, mountains of notions and any number of showrooms tucked into tall buildings.
Before heading back to SF, I met with several fabric reps who showed me their wonderful textiles. One in particular had swatch after swatch of handsome cottons. I think Kyra and Bree will love them, and I hope you will too!
When I asked him if he carried any organic cottons, the response was unexpected: He said he'd carried organics for several years. Each designer had a different complaint and a different expectation about the types of dyes and finishes used, or fair trade practices, water consumption and more. At a certain point he gave up, unable to even answer many of these questions, let alone comply. Now he has none.
This got me thinking about how the very people who care about producing with organics might be hindering progress. Should we expect perfection? Or should we encourage a step by step shift towards Better? And if the latter, how might that be clearly communicated to customers? Or perhaps it will be a shift in consumer demand that changes the market.
What do you think?