Wednesday, October 16, 2013

A run-through of F3: Fall Fashion Fest

F3: Fall Fashion Fest in San Francisco's Union Square just two weeks ago was a huge success!

We had a great time showcasing our Spring 2014 Collection along with fellow designers in residence at FiSF.  The Nespresso cafe is a beautiful space with full glass windows on both Grant and Geary, and sophisticated decor.  

It was fun to see the reactions of passers-by when they realized the "mannequins" in the windows at Nespresso were actually live models.  (I saw one woman even jump with surprise!)  While they stopped to have a closer look, inside Nespresso guests mingled and enjoyed a glass of champagne.

Consensus is: our sand/onyx pencil pants are hot hot hot!

Here is a run-though of the evening in photos:

Our model, Jordan, with hair and makeup by Artists Services.
Our beautiful model, Jordan, with
hair and makeup by Artists Services.
Bree and Kyra adding a final note to the styling cards.
Bree and Kyra adding a final styling note.

The 1st looks of the evening are ready for the models.
The 1st looks of the evening are ready for the models.

Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Vermeulen & Co. navy/black cowl shirt and pencil skirt.

Our gorgeous model in the Nespresso window.
Our gorgeous model in the Nespresso window.
Looks from Sarah Liller SF and Vermeulen & Co.

People stop to look at the models in the windows.
Passers-by stopped to look at the live models in the windows.


Fashion and champagne makes for a fun night!
Vermeulen & Co. ebony/dove grey ruffle shirt and
sand/onyx pencil pants,  and DDCC.


Photos by Julie Engelmann and Kelly Puleio Photography.

Tuesday, September 24, 2013

Emerging Designers in the Spotlight

A look from Vermeulen & Co.'s Spring 2014 collection was featured in the SF Chronicle Style section last week. Congrats to Bree and Kyra!
You can read the article and see a few more photos in the online version here.

Bree Hylkema is "New Talent" in the spotlight.  Photo by Sara Chieco.

Monday, September 23, 2013

Macy's Glamorama

A fun night out last Thursday with out fellow FiSF designers.
Glamorama was a great show: a preview of Spring 2014 fashion and performances by Sheryl Crow and Cirque du Soleil!
Kyra, Sarah Liller, Michelle Byrnes, Jake Wall, Diana Mitchell, and Bree Hylkema
a
t Macy's Passport Presents Glamorama at the Orpheum Theatre.
Photo by Drew Alitizer Photography

Tuesday, July 2, 2013

Swing into Summer!


Summertime, and the livin’ is easy.  At least it feels that way in our new Italian silk Swing Skirt.
Available now on our website.


Monday, June 24, 2013

Our new Grey Tux Shirt!


Our new grey buttoned up Tux Shirt is anything but.  
This sumptuous organic cotton shirt is available now on our website.  We love your curves!


Monday, May 6, 2013

Elizabeth Cline on Fresh Air

Curious about how your clothing is made?
Elizabeth Cline is an insightful voice in the exploration of fast fashion and how it effects our world.
Check our her interview with Terry Gross on Fresh Air here.

Wednesday, April 24, 2013

Vermeulen founders featured in Inspirare

Check out this great interview (p.94) featuring Vermeulen & Co. and all of the 2013 Fashion Incubator SF designers by Adrienne Glenn, editor-in-chief of the gorgeous new online fashion mag INSPIRARE.
Tons of beautiful pictures throughout!

Wednesday, April 3, 2013

Custom fabric printing

From its inception, Vermeulen has dreamed of designing its own fabric prints. To that end, yesterday Miss Kyra organized a trip for our FISF group to visit two very different printing houses. One prints digitally, the other is an old school screen printer. Both were inspiring.



Thursday, March 28, 2013

Shirt orders ready to deliver


The Vermeulen Team has been working like madwomen to fulfill all of our current orders.  While we don't guarantee sanity restoration, we can safely say all orders are ready for delivery.

Vermeulen & Co. button-down shirts: short-sleeve and long-sleeve.

Sunday, March 10, 2013

Fashion Incubator SF

We are thrilled to announce our selection as Designers in Residence for Fashion Incubator San Francisco (FISF).  Our yearlong program begins this week!


Friday, February 8, 2013

Naturally Pigmented Cotton


Did you know that cotton could grow in colors?  Originally khaki from India wasn’t dyed at all, it was made using light brown cotton.  In 1982 Sally Fox began cultivating naturally pigmented cotton in her yard in California.  She still cultivates cotton, but now it’s on the scale of hundreds of thousands of plants a year.  While colored cotton is a native plant, before her work the staple length was too short for commercial spinning.  She has doubled the length by selecting for that trait.  Even more interesting, she noticed that several of the colors are naturally fire resistant.  She is now cultivating for that property.  Nature is a true wonder.

There are currently six distinct shades grown, all in the green and brown families.  When the cotton is already colored, the issue of toxic dye is mute.

We had a chance to see it growing in the fields last Autumn.  It was beautiful.
Sustainable Cotton Project Farm Tour 2012

Saturday, February 2, 2013

Italian Wardrobe


A few years ago it was described to me how an Italian woman builds a wardrobe.  It is a careful selection of high quality, well made items (often made in Italy) which flatter their own body type.  The pieces are classic enough to last decades with enough flair to be special.  Each garment is an investment.

Whether that rings true to the Italians in the group or not, I love the sentiment.  Wouldn't it be wonderful to have a closet with less, but better.  Wouldn't it be great if it were all organized and easy to find in your closet.  I was reminded of this while reading Miss Cliche's blog the other day and the entry titled "Maximize your closet space".

It was inspiring.  So was the way she managed to get rid of 40% of her belongings!