Wednesday, October 16, 2013

A run-through of F3: Fall Fashion Fest

F3: Fall Fashion Fest in San Francisco's Union Square just two weeks ago was a huge success!

We had a great time showcasing our Spring 2014 Collection along with fellow designers in residence at FiSF.  The Nespresso cafe is a beautiful space with full glass windows on both Grant and Geary, and sophisticated decor.  

It was fun to see the reactions of passers-by when they realized the "mannequins" in the windows at Nespresso were actually live models.  (I saw one woman even jump with surprise!)  While they stopped to have a closer look, inside Nespresso guests mingled and enjoyed a glass of champagne.

Consensus is: our sand/onyx pencil pants are hot hot hot!

Here is a run-though of the evening in photos:

Our model, Jordan, with hair and makeup by Artists Services.
Our beautiful model, Jordan, with
hair and makeup by Artists Services.
Bree and Kyra adding a final note to the styling cards.
Bree and Kyra adding a final styling note.

The 1st looks of the evening are ready for the models.
The 1st looks of the evening are ready for the models.

Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Perusing the Vermeulen & Co. Spring 2014 Lookbook.
Vermeulen & Co. navy/black cowl shirt and pencil skirt.

Our gorgeous model in the Nespresso window.
Our gorgeous model in the Nespresso window.
Looks from Sarah Liller SF and Vermeulen & Co.

People stop to look at the models in the windows.
Passers-by stopped to look at the live models in the windows.


Fashion and champagne makes for a fun night!
Vermeulen & Co. ebony/dove grey ruffle shirt and
sand/onyx pencil pants,  and DDCC.


Photos by Julie Engelmann and Kelly Puleio Photography.